Resources by Subject Marketing

  Published Surveys
Industry Information
Statistical Information

Published Surveys

Published market, demographic and consumer surveys available in McGraw-Page Library can be found through MaconCat. Some appropriate keywords to use: "Consumers and Statistics;" "Demographic Surveys and Statistics;" "Market Surveys;" "Consumption and Statistics" and "Population and Statistics."

To find books in other libraries use the WorldCat database. Search by author, title, and/or subject keyword to locate books in libraries across the country.

Books and articles not owned by our library can be obtained from other libraries through Interlibrary Loan. Allow sufficient time for processing.  Average turnaround time is 3-5 days for articles and 3-14 days for books, excluding holidays and weekends. Submit ILL requests well in advance of deadlines.

Industry Information

ABI/INFORM (some full-text; 1980 to present)
Articles from magazines and journals on accounting, economics, finance, marketing, management, and data processing.

Business Source Complete (some full-text; dates vary, generally 1980s to present, includes some titles to 1886)
Articles from scholarly and popular sources in all areas of business, economics, and related fields.

Dow Jones online database. Includes company financials, newsarticles, stock quotes, investment reports, etc.

LexisNexis Academic (dates vary by publication, full text)
An excellent source for current general business news, company and industry information. Select "Industry & Market News" to search by keyword for specific products within a given industry.

Mergent Online [including Mergent Horizon] (full text; current)
Offers users a set of tools that blend information about companies, industries and products, allowing researchers to link companies with their brands, suppliers, competitors and examine financial performance measures across product and industry sectors. Includes company highlights, stock and shareholder information, equity price reports, earnings estimates, insider and institutional holdings, executive biographies and equity research reports.

Standard Industrial Classification Manual, 1987
Ref HF 1042 .S73
Provides the classification standard underlying all U.S. economic statistics classified by industry.

North American Industry Classification System (NAICS)
Ref HF 1042 .N67 2002
The new classification, replacing the 1987 SIC codes.

Statistical Information

American Marketplace: Demographics and Spending Patterns (2001)
Ref HA 214 .A6 2001
Provides a one-volume look at U.S. demographics and spending. Chapters include an overview of population, income, labor and spending trends, including market share information for a variety of goods and services.

Census Bureau
Provides links to useful statistics including CenStats, State & County Quick Facts, State & Metropolitan Area Databook, and American Fact Finder.

County & City Extra (2002)
Ref HA 203 .C68 2002
An annual publication, providing extensive demographic and statistical information for every county, metropolitan area and congressional district in the U.S. as well as cities with a population of 25,000 or more.

Household Spending (2001)
Ref HC 110 .C6O34 2001
By broad product category, a one-volume reference sources which gives expenditures by age and income and market shares.

Statistical Abstract of the United States (GPO, annual)
Current edition online; earlier editions in stacks HA 202 .S85
Published by the U.S. Census Bureau, a compendium of social and economic U.S. statistical information.

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